CDP expectations adjusted. Organizations need more realistic CDP expectations to align with their capabilities in unifying and activating customer data. Composable CDP strategy. The trend toward ...

If anyone’s sick of hearing about data silos, it’s marketers. But fragmented data is still a big problem for them, making it hard to understand the impact of specific channels on campaign performance.

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

Microsoft Fabric expands as industry analysts reveal critical criteria enterprises need for evaluating AI-ready data ...

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...

Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced Twilio ...

Orbee, a provider of automotive data management middleware systems, has been selected by Holman as its customer data platform provider. Orbee said its platform will allow Holman to turn customer data ...

ATLANTA--(BUSINESS WIRE)--MessageGears, the only warehouse-native customer engagement platform built for enterprise brands, today announced its evolution into a full data activation and engagement ...

Data scientists today face a perfect storm: an explosion of inconsistent, unstructured, multimodal data scattered across silos – and mounting pressure to turn it into accessible, AI-ready insights.

PALO ALTO, Calif.--(BUSINESS WIRE)--Uniphore, the global leader in Enterprise AI, today announced it is acquiring two industry-leading data powerhouses, ActionIQ and Infoworks, which significantly ...

Data integration is a leading priority for enterprise executives, with 82% of senior executives considering scaling AI a top priority. However, this ambition is frustrated by the longstanding practice ...